Privacy Policy
Effective: October 2023

1. Introduction

We respect your privacy and are committed to protecting it through our compliance with this policy. This privacy policy provides comprehensive information regarding how ByCevita LLC (Doing business as “The Barley Tea Co.”) (“Company”) collects, uses, and shares your personal information. It applies to your use of [Company] websites, mobile applications, and other online services (“Services”) and describes [Company] privacy practices relating to the Services. Please note that the Services collect information that identify, relate to, describe, reference, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”).

Before accessing, using, or interacting with the Services, you should carefully review the terms and conditions of this privacy policy. Your use of the Services is further governed by our Terms of Use, located at Terms of Use, which is also incorporated into your agreement with [Company] by this reference. If you disagree with this privacy policy, do not access or use our Services or interact with any other aspect of our business.

Contact information:
Attn: Copyright
2880 Cochran Street
Suite 1069
Simi Valley, CA 93065

2. Limitations
The owner of the Services is based in the State of California in the United States. We provide these Services for use only by persons located in the United States. We make no claims that the Services or any of their content is accessible or appropriate outside of the United States. If you access the Services from outside the United States, you do so on your own initiative and are responsible for compliance with local laws. The Services are not designed for you to communicate with our providers regarding your specific treatment or care, and we do not monitor or respond to such inquiries communicated via the Services. If you wish to seek care or communicate regarding your treatment, please contact your health professional.

3. Categories of personal information we collect
The data we process is determined by how you interact with the Services. For example, the way we process your information may vary depending on whether you have submitted an inquiry via our contact form, registered for our newsletter, or signed up for certain Services.
We obtain personal information from the following categories of sources:

Information You Provide To Us:
We process information you provide to us on the legal basis of our legitimate interests in performing the function or service you requested. Where appropriate, we may rely on alternate legal bases, such as your consent to certain types of processing.

Marketing and Event Communications:When you sign-up for or subscribe to the Services, our alerts, marketing communications, publications, or events, we collect personal information about you which may include your name, email address, and postal address. We may use this information to send you updates that may be relevant to you regarding development of the Services, industry developments, company-related events, activities, and related news. We process this personal information on the basis of legitimate interests, or where we obtain your affirmative consent, on the basis of that consent.

If you do not want to receive communications from us in the future, please let us know by following the unsubscribe instructions found in any email we send, or by sending us an email to Please note we may still contact you if necessary to provide important notifications regarding certain Services.

Correspondence Information:If you sign up, email us, subscribe to any blog, newsletters, or mailing lists we may provide, we may keep your message, email address, and contact information to respond to your requests, provide the requested products or Services, and to provide notifications or other correspondences to you. If you do not want to receive communications from us in the future, please let us know by sending us an email requesting the same by following the unsubscribe instructions found in any email we send, or by sending us an email to

If you supply us with your postal address on-line, you may receive periodic mailings from us or our affiliates with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by contacting us at or by calling our phone number provided above. Please note requests to remove your email address from our lists may take some time to fulfill. We may also still contact you as needed to provide important announcements or notifications regarding the Services.

Support Information:You may provide information to us via a support request submitted through the Services. We will use this information to assist you with your support request and may maintain this information to assist you or other users with support requests. Please do not submit any information to us via a support submission, including confidential or sensitive information that you do not wish for us or our Service Providers to have access to or use in the future.

Form Information:We may use forms to request certain information from you on the Services, such as your contact information to assist with contacts or service requests. This information may include personal information.

Information We Collect Automatically:
We use automatic data collection and analytics technologies to collect aggregate and user-specific information about your patterns of use, communication data and the resources that you access and use on the Services. This information is used to improve our Services. We process information collected automatically on the legal basis of our legitimate interests in assessing the use of its Services. Information we collect automatically through your use of the Services includes:

Cookies:Certain Services may use cookies. These are used to make our offering more user-friendly, effective, and more secure. These cookies enable us to analyze how users use our website. We may use both session cookies and permanent cookies. The session cookies are automatically deleted after your visit. Permanent cookies are automatically deleted from your computer when their expiry date is reached or when you delete them yourself before the expiry date. Most web browsers accept cookies automatically. You can usually change your browser’s settings if you would prefer not to send the information. Please note, however, that some of the website’s features may not function properly if you disable cookies.

Social Media Widgets:The Services may contain links to our company’s accounts on social media platforms. Clicking on any such links means that the respective social network receives information on which website you came from as a user.

Log File Information:When you use the Services, we may receive log file information such as your IP address, browser type, access times, domain names operating system, the referring web page(s), pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, and cookie information. We receive log file data when you interact with the Services, for example, when you visit our websites, sign into our website or mobile application, or interact with our email notifications. The Services use log file data to provide, understand, and improve our website and mobile applications, and to customize the content we show you. We may link this log file to other information we collect about you via the website.

Google Analytics:We use Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google uses cookies. The information generated by the cookie on the use of our content by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our website and content by users, to compile reports on the activities within the website, and to provide us with other services related to the use of our website content and Internet usage. Also, pseudonymous usage profiles of the users may be created from the processed data.

Users may prevent the collection by Google of the data generated by the cookies and related to their use of the content and the processing of such data by Google by downloading and installing the browser plug-in available at the following link:

If your browser does not support the link to the Browser Add-On from Google (e.g. when using our website from your smartphone), you can also opt-out of data collection by Google Analytics by clicking the link below. An opt-out cookie is then stored that prevents the future collection of your data when visiting the website.

Click here to opt out of Google Analytics measurements.

4. How we use your personal information
We use the information we receive about you to provide the Services and for the purposes described in this privacy policy. We generally process personal information received about you through our Services on the legal basis of our legitimate interests in providing the Services and as necessary to provide you with our Services. Where appropriate, we may rely on alternate legal bases, such as your consent to certain types of processing. We use your data to:

To stay in touch with you:We use information you have provided to us to stay in touch with you and keep you informed about Services-related activities. We may use this information to communicate with you, for example new program, product, or services information. Communication can be via email, telephone calls, and postal mail. If you wish to stop receiving promotional email materials, follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to our Services, Terms of Use, or policies.

5. How we share your personal information
We share your personal information with your consent, to complete a requested transaction initiated by you, to provide a service you requested or authorized, and as otherwise disclosed in this privacy policy. We may also share data with our affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to maintain the security of our products and services; and to protect our rights or property.

We will only share your data with third parties as described in this privacy policy, within the scope of applicable law, or with the appropriate consent. Otherwise, it will not be shared with third parties unless we are obliged to do so due to mandatory legal regulations (disclosure to external bodies such as law enforcement authorities in the United States).

Internally:We may share and process information internally and with our subsidiaries and affiliates. Our personnel may have access to your information as needed to provide and operate the Services in the normal course of business. This includes information regarding your use and interaction with the Services.
In many cases, our departments are supported by Service Providers (defined below) to fulfill their tasks.

With our Service Providers:We work with various organizations and individuals to help provide our Services to you (“Service Providers”), such as data hosting. We engage such third-party Service Providers to help us operate, provide, and market our Services. These third parties have only limited access to your information and may use your information only to perform these tasks on our behalf. Information we share with our Service Providers may include both information you provide to us and information we collect about you, including personal information and information from data collection tools.

We take reasonable steps to ensure our Service Providers are obligated to reasonably protect your information on our behalf. If we become aware that a Service Provider is using or disclosing information improperly, we will take commercially reasonable steps to end or correct such improper use or disclosure.

We share personal information with our Service Providers on the legal basis of our legitimate interests in providing you with our Services. Our engagement of Service Providers is often necessary for us to provide the Services to you, particularly where such companies play important roles like helping us keep our Services operating and secure. In some other cases, these Service Providers aren’t strictly necessary for us to provide our Services, but help us make it better by helping us conduct research into how we could better serve our users. In these latter cases, we have a legitimate interest in working with Service Providers to improve our Services.

To conduct business transactions: We may purchase other organizations or businesses or their assets, sell our organization or business assets, or be involved in a bankruptcy, merger, acquisition, reorganization or sale of assets. Your information, including personal information, may be among assets sold or transferred as part of a business transaction. In some cases, we may choose to buy or sell assets. Such transactions may be necessary and in our legitimate interests, particularly our interest in making decisions that enable our organization to develop over the long term.

To respond to safety and lawful requests:We may be required to disclose your information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. We generally do not disclose user information unless we have a good faith belief that an information request by law enforcement or private litigants meets applicable legal standards. We may share your information when we believe it is necessary to comply with applicable laws, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Services or using our name, or to protect the safety of any person. This may include sharing information with other companies, lawyers, agents, or government agencies. Nothing in this privacy policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s request to disclose your information.

Aggregated non-personal information:We may disclose aggregated, non-personal information received from providing the Services, including information that does not identify any individual, without restriction. We may share demographic information with business partners, but it will be aggregated and de-personalized so that personal information is not revealed.

6. Marketing Communications Choice and Opt-Out
We want to communicate with you only if you want to hear from us. You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these emails, updating your communications preferences in your membership account on our website or contacting us at the address, telephone number or email address set forth below. Please note however, that as a user of the service, you cannot opt-out of some administrative communications that are reasonably necessary to the service, such as billing or service notifications.

7. Targeted Advertising  
We may share email addresses (in a hashed or de-identified form) that have been provided to us by our registered users, with network advertisers and ad exchanges, to serve targeted advertisements to you about our goods and services. We may work with third parties, such as network advertisers and ad exchanges that use tracking technologies on our websites in order to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet and we may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party sites and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your activities (including past visits to our websites) across the Internet and mobile media (“Targeted Advertising”).

Targeted Advertising (also known as Behavioral Ads) uses information collected on an individual’s web browsing behavior on one website (such as the pages they have visited or the searches they have made) in order to target advertising to that individual on another website. Targeting called Cross Device Tracking can also take place across devices such as tablets, smartphones, laptops and smart televisions. Third parties collect this information by placing or accessing cookies or other tracking technologies in your browser when you visit this, or other, websites.
Behavioral Ads enable us to target advertisements to you for products and services in which you have demonstrated an interest. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below. Our third party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. These third party technologies may be set to, among other things:

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

While sites use a variety of companies to serve advertisements, you may wish to visit, which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members will no longer receive any targeted content and/or ads. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at no longer will be allowed under their own rules to deliver Behavioral Ads to you, but do. Please note, if your browsers are configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use multiple devices or change web browsers, your opt-out may not, or may no longer, be effective. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs. Additional options for opting out of target advertising include, without limitation:

8. California Residents
Effective on January 1, 2020, the California Consumer Privacy Act (CCPA) provides consumers (California residents) with specific rights regarding their personal information. This Section applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We have adopted this Section to comply with the CCPA, and to supplement the information contained in the preceding sections of this Privacy Policy.

The categories of personal information [Company] collects about you:

The business or commercial purpose for collecting your personal information:

The categories of third parties with whom we share your information

The categories of sources from which your personal information is collected
You, the consumer, when you provide us with personal information directly and when we collect it automatically based on your interactions with the Site Service Providers.
Other sources: third parties who provide services for us including payment service providers and publicly available sources such as public posts on social media platforms.
If you reside in California, you may exercise the following rights:

  1. A right to disclosure of the categories of personal information collected by us
  2. A right to disclosure of the specific pieces of personal information collected by us
  3. A right to deletion of personal information by us (subject to certain Exceptions outlined below)
  4. A right to receive personal information in a format that will allow its transfer to third parties by you
  5. A right to opt-out of the “sale” of personal information, where a “sale” under the CCPA means “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information to another business or a third party for monetary or other valuable consideration’
  6. A right to sue for security breaches of personal information

Access to specific information and data portability rights  
You have the right to request that we disclose to you your personal information we have collected about you over the past 12 months from the day of your request. Once we receive and confirm your request, we will disclose to you:

Deletion request rights
You have the right to request that we delete any of personal information data that we collected from you and retained, subject to certain Exceptions (as listed below). Once we receive and confirm your request, we will delete your personal information from our records unless an Exception applies.
We may deny your deletion request if retaining the information is necessary for us or our Provider(s):

Right to Opt-out
We do not generally sell personal information we collect. However, the CCPA defines a “sale” to mean the “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.” Where the term “sale” under the CCPA is interpreted to include commonly utilized advertising technology activities such as those implemented for certain targeted advertising by companies like Facebook and others, we may be considered to be “selling” certain personal information by utilizing such advertising technologies. We will comply with applicable laws pertaining to such activities and California Residents may opt-out of any such “sales” by following the unsubscribe instructions found in any email we send, or by sending us an email to

In order to exercise your CCPA rights, you may also email us at with a subject line of “Please Opt-out.”
These rights are subject to certain Exceptions as well as certain steps we must take to verify your identity, such as sending email verification to the contact information provided in your request.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

However, we may still offer you certain financial incentives that can result in different prices, rates or service quality levels as permitted by the CCPA. We do not at this provide such financial incentives.

Exercising Access, Data Portability and Deletion Rights
To exercise your rights described above, please submit a request to us by:

Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. You may also make a request on behalf of your minor child. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
You may only make a request for access or data portability twice within a 12-month period. The request must:

Making a request does not require you to create an account with us. Also, we will only use personal information provided in a request to verify the requestor’s identity or authority to make the request.

Your Authorized Agent
You have the right to designate an authorized agent to make a request under the CCPA on your behalf.

Response Timing and Format
We will confirm that we received your request within ten (10) days and will respond within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response electronically or, at your option, by mail. Any disclosures we provide will only cover the 12-month period preceding our receipt of the request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

9. Data security
The security of your personal information is important to us. We make commercially reasonable efforts to secure and protect the privacy, accuracy, and reliability of your information and to protect it from loss, misuse, unauthorized access, disclosure, alteration, and destruction. We have implemented security measures consistent with industry standards. As no data security protocol is impenetrable, we cannot guarantee the security of our systems or databases, nor can we guarantee that personal information we collect about you will not be breached, intercepted, destroyed, accessed, or otherwise disclosed without authorization. Accordingly, any information, including your personal information is provided by you at your own risk.

10. Other providers
The Services may also contain links to the websites of other companies. Where links to other providers are available, we have no influence as to their content. As a result, no guarantee and liability can be assumed for this content. The content of these pages is always the responsibility of the respective provider or operator of the pages.

11. Online offerings for children
We do not intentionally collect any information from children. Persons under the age of 16 are not permitted to submit any personal information to us without the consent of the legal guardian or a declaration of consent. We encourage parents and guardians to actively participate in the online activities and interests of their children.

12. Opting-out of communications
Users may opt-out of receiving certain communications from us by following the unsubscribe process described in email communication or by contacting us using the contact information provided above. However, please note you may not opt-out of Services-related communications, such changes or updates to features of the Services, or technical and security notices.

A. Data Retention
Your personal information will be kept in Canada and the United States and accessible to our employees and service providers who have a “need to know” such information for the purposes described in this privacy policy.
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and/or for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you, either directly or indirectly, alone or in combination with any other information. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

B. Accessing and correcting your personal information
By law you have the right to request access to and to correct or rectify the personal information that we hold about you, subject to certain exceptions as required or permitted by applicable law.

You can review and change your personal information by logging into your account and visiting the pages that correspond to the information you want to review and change.
If you want to access, review, verify, correct, rectify, update, or withdraw consent to the collection, use or disclosure of your personal information you may also contact us as directed in the Contact Information section of this policy to make such a request.

We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons, subject to any legal or regulatory restrictions.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions may include (without limitation):

If you are concerned about our response or would like to correct the information provided, you may contact us as described in the Contact Information section of this policy.

14. Changes to our privacy policy
We may modify this privacy policy from time to time. The most current version of this privacy policy will govern our use of your information. We will notify you of material changes to this policy by posting a notice at the website or by emailing you at an email address associated with you, if applicable, and provide an “at a glance” overview of any changes.

Our company  seeks to lower the technical barriers to accessibility on our website, mobile applications and other digital platforms (collectively, “Digital Platforms”) for persons with disabilities. We understand that individuals with varying disabilities may seek information on our Digital Platforms, and it is our goal to provide such individuals access to the content, features and functionality available through our website.

With the above in mind, we have taken a number of steps to make our Digital Platforms accessible. In addition, we will continue to implement commercially reasonable changes to improve accessibility to the content, features and functionality of our Digital Platforms.

If you are unable to access any content, feature or functionality available on or through our Digital Platforms, please email us at We will make reasonable efforts to address the problem, which may include providing you an alternative method(s) for obtaining the content, accessing the functionality or features, and/or fulfilling your request.